August 13, 2008

Beck's bottles...

Beck's, a favorite German beer, began, in 1985, to collaborate with emerging British contemporary artists – among them, Gilbert & George, Yinka Shonibare, Tracey Emin and Damien Hirst – on creating artistic labels for their deep green bottles. This year, Beck's has partnered with four students from London’s Royal College of Art to create ‘Beck’s Canvas’ for 27 million bottles.

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