1. The FREE LOVE trend will continue to do well, with a dash of GENERATION G thrown in now that recession pains are felt by many...2. The DYI trend - towards control-craving consumers who actually enjoy doing the work that brands used to do for them (online check-in, anyone?) is not new, but the innovations that it continues to spawn certainly are...
3. Hot on the heels of last month’s briefing on consumers becoming SELLSUMERS...
4. Do you really know what you’re selling? Often, providing consumers with the ingredients of a story—with conversation starters—is the product. More on that in our STATUS STORIES briefing, but here are a few (HYPER-LOCAL) spottings to get you going...
5. KIDS, TEENS, MOMS serving well-established demographics (and their well-documented desires) in novel ways is an endless source of innovation. In fact, if your next trend brainstorm fails to produce a few smart new products for babies, teens, women, parents, gays, boomers and so on, then you might as well stop reading now: you will sadly never be a trend innovator. It just doesn’t come easier than this...
Check out Trendwatching.com to see the rest.
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