Transparency Trend...

Real-time ratings and reviews, mapmania, consumer alerts. Trendwatching.com's September briefing is on to changes in behavior and in technology. All signs point towards an 'even more transparent marketplace in the near future, which in turn is taking cues from a more transparent society.' It's important to consider your approach when empowering the social media craze, convenience and interactivity is key, but all experiences might not be of the highest remarks! I think ecommerce, online mapping, twitter, and moderated customer interaction is a good way to start. Either way, brands will be much more accountable, and will also need to invest in the network. Back it up with research and go forward with a plan and an exit strategy to boot!